Aurora Healthcare St. Luke’s South Shore Hospital Gift Shop Cudahy, WI

The Gift Shop at the Aurora Health Care, St. Luke’s South Shore Hospital required immediate attention once plans were drawn up to renovate the adjacent Lobby (a project also performed by Creative). Two challenges presented themselves: the Gift Shop’s already constricted space would be reduced from 575 to 500 square feet, and the entrance would have to be relocated to a less prominent location.

Creative not only overcame the challenges and met the project criteria, it produced a design solution that improved both the function and aesthetics of this high-traffic, high-visibility area. The Gift Shop now utilizes more display areas and storage in a smaller footprint and has seen increased traffic since the renovation. One key improvement was the new placement of the cash wrap desk, now centrally located to afford gift shop employees a clear view of the entire store.

To integrate the look and feel of the surrounding area, architectural finishes used in the new Lobby were carried into the Gift Shop. The organic undertones and neutral color palettes help enhance products on display. To entice shoppers to turn the corner to the new entrance, adjustable glass display shelves were placed in the new window where the previous gift shop entrance stood.