Interior branding is more than just a sign or a name – it helps reinforce the ideals of your company to your employees. By creating a space that uniquely represents your brand, you allow employees to connect to your brand on an emotional level.
With good office design, there’s an immediate understanding of a company’s culture when you walk through its doors. What do they prioritize? What are their values? What are they trying to accomplish? By reflecting these things in the workplace through decor, companies often find themselves with a stronger brand.
Before you tackle designing your office space, it’s important to think of your brand’s personality and what you’re trying to convey. Do you want to draw focus to your team members? Or do you want to show you can provide an elevated level of service to clients? Is attracting new talent a focus for your company? There are ways to incorporate all of these aspects of your brand into your workplace.
See some ways to highlight your brand throughout your office design:
Prioritize Innovation
Many companies find that encouraging their employees to be innovative and think outside the box is important for moving the company forward. In fact, IIDA showed that 82% of professionals believe companies need to have innovative office spaces to engage and encourage innovation. This is a large number of workers who feel their creativity will be inhibited by a space that isn’t designed with them in mind.
If a company wants its employees to work creatively together, the office design would benefit from glass walls for conference rooms and offices, which help foster communication. Whiteboard walls and plenty of impromptu meeting spaces are also a great way to ensure that employees can work together and creatively document their ideas.
Make Connections
If a company with multiple locations wants to have its employees work together on a regular basis, the employer needs to make that a clear priority through the office design. If employees at a company such as this don’t have good ways of working together, it doesn’t make them feel like their needs are met, or like they can accomplish the goals set forth for them.
One way to emphasize this? Offering video conferencing options and easily accessible screen-sharing technology throughout every workspace. In addition, highlighting the company’s widespread presence through murals or other design elements can help keep employees and teams in other locations top-of-mind.
Represent the Product
Companies work hard every day to not only create a remarkable product, but also to continue building and improving it as time goes on – and nothing showcases your brand quite like your own products. Think about what your company uniquely provides and how you can continue to show it off and continue to show it off in your office space as a priority.
Show Personality
Many employers want to show they like to work hard AND play hard. Bringing bold brand colors and patterns into a space is a great way to make an impact and express their culture . While this may work for some organizations, others may find it overwhelming for employees and it can be a bad fit with the values of the company. If you work in a more formal business, white walls with sleek materials may be the right fit for your company’s culture.
No matter what values and guidelines your company lives by, there’s a way to bring them into the design of your space. Something important to consider is who will see your space and what you want them to think about when they see it. Whether it’s employees, clients or potential new hires, it’s helpful to construct the key messages you want them to experience before they walk out the door.