Russ Darrow, Kia Milwaukee, WI
As with most auto dealerships, Kia specifies how their showrooms should look as a way to maintain branding and identity. The more closely a franchise can achieve the look in the specification package, the more compensation they receive.
As a result, individual dealerships are highly motivated to duplicate the standardized appearance. To meet the challenge, Russ Darrow Kia’s furniture specifications, Creative successfully reproduced the required look and feel. And, although private offices are exempt for meeting package requirements, those spaces were also updated with Knoll Dividends furniture. Creative followed the project’s specifications to the proverbial “T” and the client was extremely pleased with the outcome.
Creative has performed a variety of services for 10 other Russ Darrow dealerships in Southern Wisconsin over the past eight years.