Koehn & Koehn West Bend, WI
Koehn & Koehn, a retail diamond jeweler with a long history in West Bend, needed an updated aesthetic for their space. The space did not reflect the quality of their product offering, or the personality of their high-energy, high-service sales team. The owner, Andy Koehn, requested that the space avoid the traditional style favored by other jewelers, and be more clean, white and contemporary.
Creative successfully accomplished the client’s goals by providing a plan that divided the space into more clearly defined departments, provided sales stations on the retail showroom floor, and highlighted a prominent brand not offered by most jewelers. The new color palette has a graduation from white to charcoal gray, with a “punch” of royal blue for their branded products. The new jewelry cases are sleek and white, juxtaposed against a backdrop of organically patterned carpet, pearlized curvilinear textured wallcovering, and rich European eucalyptus wood. The new plan and new finishes create the warm, welcoming and updated space that the client desired for his customers.