An Important marketing tool to tell the story, drive the mission and enhance strategy.
We live in a highly visual world. There’s more competition for our time and our attention than ever before. People are overwhelmed by the amount of commercial messaging they see and hear, so they often gravitate to brands they are familiar with and relate to. An organization’s brand is their personality. Every organization needs to get customers (and employees) to identify with their brand and ultimately form an emotional connection.
See the full article on BizTimes – BizInsights Stephanie Anderson, our co-founder, and executive vice president shares how companies can use their space to engage the senses, boost core values and unify culture.